One-time franchise fees are worth noting: Mumuso charges ₹10 L upfront on top of the setup capex. This is a non-refundable sunk cost before revenue begins — bake it into your at-risk capital calculation.
The Souled Store is expanding fastest here — 10 outlets per year since founding in 2013. High-velocity brands signal momentum but also mean new territory for individual franchisees gets handed out quickly; lock in your preferred area early.
| Brand | Investment | Space | Format | Outlets | Royalty | Term | Data |
|---|---|---|---|---|---|---|---|
| The Souled Store | ₹25 L | 500+ sqft | The Souled Store Outlet | 126 | 5% | 3 years, renewable | 📋 Reported |
| 99nine Store | ₹5 L | 400+ sqft | 99nine Store | 50 | 0% | Lifetime franchise — one-time fee, no recurring royalty | 📋 Reported |
| Mumuso | ₹80 L | 800+ sqft | Mumuso Store | 30 | 5% | 3-5 years, renewable | 📋 Reported |
FRANticc's database lists 3 brands matching this comparison with verified investment data, store counts, and format details. Several more are covered across our full directory. Every data point cites its public source.
Multi-unit ownership is common in Indian franchising and several Lifestyle & Value Retail brands actively encourage it through discounted second/third-unit fees. Check for "master franchise" or "multi-unit development" terms in the contract — these usually require a minimum 3–5 unit commitment within a defined city/region over 24–36 months.
1 of 3 brands here charge 0% royalty: 99nine Store. Royalty-free doesn't always mean cheaper long-term — check for revenue-share, margin-ceiling, or volume-commitment clauses in the franchise agreement.
The lowest-investment option here is 99nine Store starting from ₹5 L. Remember this is the brand's minimum capex — your actual outlay includes a refundable security deposit, rent deposit (1–6 months), and working capital.
Most Indian Lifestyle & Value Retail franchises pay the operator via product-margin on supply (cost-to-MRP spread) rather than explicit revenue share. Brands with 0% royalty usually recoup their cut inside supply pricing. Brands with stated royalty (commonly 3–10%) take it on top of product margin. Calculate effective take-home on both structures before you sign.
Data sourced from FRANticc's verified franchise database. Confidence ratings: ✅ Verified (official brand data) | 📋 Reported (third-party sources). Last updated 2026-04-23. FRANticc provides all public franchise data for free, with every number traced to a public source.