On pure entry capital, TVS iQube is 1.7× cheaper than Hero MotoCorp — ₹30 L vs ₹50 L. That gap compounds over a 5-year horizon because working capital and rent deposit scale with format size.
Hero MotoCorp has 2.2× more outlets than TVS iQube (10000 vs 4500) — more brand recognition and supplier scale, but also denser intra-brand competition in saturated markets.
| Brand | Investment | Space | Format | Outlets | Royalty | Term | Data |
|---|---|---|---|---|---|---|---|
| Hero MotoCorp | ₹50 L | 3000+ sqft | Hero Sub-Dealership | 10000 | 0% | 5 years, renewable | 📋 Reported |
| TVS iQube | ₹30 L | 3000+ sqft | TVS Full Dealership (ICE + EV) | 4500 | 0% | Part of TVS dealer agreement | 📋 Reported |
The lowest-investment option here is TVS iQube starting from ₹30 L. Remember this is the brand's minimum capex — your actual outlay includes a refundable security deposit, rent deposit (1–6 months), and working capital.
Beyond the advertised capex, factor in: refundable security deposit (₹1–5L), rent deposit (1–6 months of rent), working capital for inventory and salaries (typically ₹5–20L for first 3 months), signage and interior fit-out (often 25–40% of total setup), and ongoing royalty or supply-chain margins. FRANticc separates "at-risk capital" from "refundable capital" on every brand page so you see the real exposure.
Multi-unit ownership is common in Indian franchising and several Two-Wheeler Dealership brands actively encourage it through discounted second/third-unit fees. Check for "master franchise" or "multi-unit development" terms in the contract — these usually require a minimum 3–5 unit commitment within a defined city/region over 24–36 months.
For a first-time franchisee, capital preservation matters more than brand prestige. TVS iQube has the lower entry capex here, which caps downside if the location underperforms. That said, first-time operators should also weigh how much hand-holding the brand provides in site selection, training, and SOP enforcement — not just the sticker price.
Data sourced from FRANticc's verified franchise database. Confidence ratings: ✅ Verified (official brand data) | 📋 Reported (third-party sources). Last updated 2026-04-23. FRANticc provides all public franchise data for free, with every number traced to a public source.