One-time franchise fees are worth noting: The Souled Store charges ₹3 L upfront on top of the setup capex. This is a non-refundable sunk cost before revenue begins — bake it into your at-risk capital calculation.
On pure entry capital, 99nine Store is 5.0× cheaper than The Souled Store — ₹5 L vs ₹25 L. That gap compounds over a 5-year horizon because working capital and rent deposit scale with format size.
| Brand | Investment | Space | Format | Outlets | Royalty | Term | Data |
|---|---|---|---|---|---|---|---|
| The Souled Store | ₹25 L | 500+ sqft | The Souled Store Outlet | 126 | 5% | 3 years, renewable | 📋 Reported |
| 99nine Store | ₹5 L | 400+ sqft | 99nine Store | 50 | 0% | Lifetime franchise — one-time fee, no recurring royalty | 📋 Reported |
Contract terms among these brands range from The Souled Store (3 years, renewable); 99nine Store (Lifetime franchise — one-time fee, no recurring royalty). Shorter terms offer renewal leverage but can mean the brand exits a weak market; longer terms lock you in but often include renewal fees. Always clarify renewal terms in writing before signing the initial contract.
The lowest-investment option here is 99nine Store starting from ₹5 L. Remember this is the brand's minimum capex — your actual outlay includes a refundable security deposit, rent deposit (1–6 months), and working capital.
There's no universal winner. The Souled Store suits operators who value brand prestige and larger-format positioning. 99nine Store suits operators who want to test the market with smaller initial exposure. Your location's traffic profile, your available capital, and your operating style together determine the right answer.
Most Indian Lifestyle & Value Retail franchises pay the operator via product-margin on supply (cost-to-MRP spread) rather than explicit revenue share. Brands with 0% royalty usually recoup their cut inside supply pricing. Brands with stated royalty (commonly 3–10%) take it on top of product margin. Calculate effective take-home on both structures before you sign.
Data sourced from FRANticc's verified franchise database. Confidence ratings: ✅ Verified (official brand data) | 📋 Reported (third-party sources). Last updated 2026-04-23. FRANticc provides all public franchise data for free, with every number traced to a public source.