SMOOR operates as a company-controlled premium chocolate + dessert chain across India. The official site has no published franchise terms — enquiries route to a contact form, not a structured franchise application. Aggregator listings quoting fixed capex figures are not sourced to SMOOR Foods directly.
Bangalore HQ · 75+ outlets across Bangalore, Mumbai, Delhi, Chennai, Hyderabad, Pune
SMOOR was founded in 2014 by Vimal Sharma. The brand operates a vertically-integrated model: own chocolate manufacturing facility, own bakery, own retail chain, own e-commerce. All outlets are run by SMOOR Foods Pvt. Ltd. with internal teams. No franchise programme exists. The company has been profitable, raised growth capital from Sixth Sense Ventures (2021), and chose to keep retail control rather than franchise out.
Why You Can't Open a SMOOR
SMOOR is intentionally vertically-integrated — chocolate manufacturing, bakery, and retail all under one roof. Franchising would compromise quality control on premium products.
Premium dessert/chocolate brands rarely franchise in India — Theobroma, Ghasitaram's, Mad Over Donuts also operate company-owned. Franchising is more common in QSR/bakery commodity tier.
Individual aggregator pages cite '₹15L+ investment' for SMOOR — these are speculative reverse-engineering of fit-out costs, not actual offers.
If SMOOR ever opens franchising, expect area-development partnerships only (multi-outlet commitments, ₹5Cr+ capital), not single-outlet investors.
Looking for a real dessert / café franchise?
These dessert and café brands accept individual franchise applications in India with published terms, verified capex bands, and live brand pages on FRANticc.
Data: SMOOR Foods Pvt. Ltd. corporate filings, ROC documents, founder interviews (YourStory, Inc42), industry reports. If any data is incorrect, write to [email protected]