Industry Comparison
Petroleum & Fuel Retail
The government sets the commission. What actually determines your pump's profitability is everything around the fuel.
01
Can I afford this?
Entry cost varies 10x between models. CODO = brand owns infrastructure, you operate. DODO = you own everything.
02
The fuel commission is identical — so what isn't?
PPAC regulates PSU dealer commission. The flat blue line is the baseline everyone gets. Your profit comes from what rises above it.
↑ Premium margin zone
PPAC Regulated: ₹3.5/L petrol · ₹2.5/L diesel
03
Where does your profit actually come from?
Fuel margins are razor-thin. The real money is in everything else. Taller coloured segments = more diverse, higher-margin revenue.
04
Who brings customers to your pump?
Loyalty programs lock in three customer types. The strongest magnet determines your daily footfall.
05
Growing brand or saturated network?
Larger networks mean established footfall but also saturation risk. Smaller fast-growing networks mean you're early — but unproven.
06
The one thing that sets each brand apart
Every brand has a single killer differentiator. This is what your decision comes down to.