Ampere (Greaves) vs Ather Energy franchise India 2026: is the ₹25 lakh capex gap worth it?
Ampere (Greaves) is 2.0× cheaper to get into — ₹25 L vs ₹50 L (about ₹25 lakh less). Ampere (Greaves) runs the bigger network at 400 vs 351 outlets.
01 What actually matters
Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
Ather Energy is expanding fastest here — 27 outlets per year since founding in 2013. High-velocity brands signal momentum but also mean new territory for individual franchisees gets handed out quickly; lock in your preferred area early.
One-time franchise fees are worth noting: Ather Energy charges ₹5 L upfront on top of the setup capex. This is a non-refundable sunk cost before revenue begins — bake it into your at-risk capital calculation.
On pure entry capital, Ampere (Greaves) is 2.0× cheaper than Ather Energy — ₹25 L vs ₹50 L. That gap compounds over a 5-year horizon because working capital and rent deposit scale with format size.
02 The numbers, visualised
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Entry investment
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Network scale — total outlets
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Customer ratings Exact star rating + review volumePlus per-city Brand Health for both brands.Unlock with Pro →
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
03 Side-by-side
Every verified data point. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Ampere (Greaves) | Ather Energy |
|---|---|---|
| Entry capex | ₹25 L ↓ Lower | ₹50 L |
| Royalty | 0% | 0% |
| Gross margin | — | — |
| Min space (sqft) | 2000 | 1800 ↓ Smaller |
| Total outlets | 400 ↑ Bigger | 351 |
| Franchise fee | ₹3 L ↓ Lower | ₹5 L |
| Working capital | ₹10 L | ₹20 L |
Not sure if Ampere (Greaves) or Ather Energy actually fits *you*?
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Compare Ampere (Greaves) + Ather Energy + 2 EV Two-Wheeler peers in the full tool
Open this pair plus TVS iQube and Hero Vida (the next-largest EV Two-Wheeler brands by network size) side-by-side in the full comparison tool. Add or swap brands to fit your decision.
04 Explore these brands in depth
Same data plus galleries, store-locator, margin economics, legal vault — free on every brand page.
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05 Frequently asked
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Which of these EV Two-Wheeler franchises has the lowest royalty?
All 2 brands here charge 0% royalty: Ampere (Greaves), Ather Energy. Royalty-free doesn't always mean cheaper long-term — check for revenue-share, margin-ceiling, or volume-commitment clauses in the franchise agreement.
What is the minimum space required for a EV Two-Wheeler franchise?
Among these brands, the smallest footprint is Ather Energy at 1800+ sqft. Tier-2 and Tier-3 city franchisees should verify whether the brand will approve a location at minimum spec — in high-street metros, brands typically insist on 150–300 sqft above their published minimum.
Can I own multiple EV Two-Wheeler franchises?
Multi-unit ownership is common in Indian franchising and several EV Two-Wheeler brands actively encourage it through discounted second/third-unit fees. Check for "master franchise" or "multi-unit development" terms in the contract — these usually require a minimum 3–5 unit commitment within a defined city/region over 24–36 months.
Do these EV Two-Wheeler franchises offer territorial rights?
Territorial exclusivity varies sharply across EV Two-Wheeler operators and is rarely enforced uniformly. Most Indian franchise agreements carve out a "protected radius" (typically 500m–2km) rather than exclusive geographic zones. Always read the "Non-Competition" and "Protected Territory" clauses of the franchise agreement — and verify by asking existing franchisees if the brand has honoured them.