Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
OYO is expanding fastest here — 1385 outlets per year since founding in 2013. High-velocity brands signal momentum but also mean new territory for individual franchisees gets handed out quickly; lock in your preferred area early.
The operational model splits the room: OYO expects high involvement; FabHotels expects high involvement; Treebo expects high involvement; Ginger Hotels expects medium involvement. If you're an absentee investor this matters as much as the capex — the wrong match burns you via under-managed operations.
OYO charges 25% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Average outlets added per year since founding. High velocity = momentum + new territory assigned fast; low velocity = mature, saturated, or dormant.
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Beyond the advertised capex, factor in: refundable security deposit (₹1–5L), rent deposit (1–6 months of rent), working capital for inventory and salaries (typically ₹5–20L for first 3 months), signage and interior fit-out (often 25–40% of total setup), and ongoing royalty or supply-chain margins. FRANticc separates "at-risk capital" from "refundable capital" on every brand page so you see the real exposure.
OYO operates the largest network among these — 18000 outlets. Large networks offer more brand recognition and supplier scale, but also mean denser intra-brand competition in already-saturated markets.
Contract terms among these brands range from OYO (10-20 years); FabHotels (10-20 years); Treebo (10-20 years). Shorter terms offer renewal leverage but can mean the brand exits a weak market; longer terms lock you in but often include renewal fees. Always clarify renewal terms in writing before signing the initial contract.
Brand expansion strategies differ: OYO and brands with 200+ outlets typically have active Tier-2/3 pipelines; smaller or premium brands often focus Tier-1 metros first. FRANticc's store locator on each brand page shows existing cities — if a brand already has 3+ outlets in your tier, expansion policy likely permits new franchises there.
Territorial exclusivity varies sharply across Budget Hotels operators and is rarely enforced uniformly. Most Indian franchise agreements carve out a "protected radius" (typically 500m–2km) rather than exclusive geographic zones. Always read the "Non-Competition" and "Protected Territory" clauses of the franchise agreement — and verify by asking existing franchisees if the brand has honoured them.