Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
Home Instead charges 5% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
Home Instead (626 outlets) and Comfort Keepers (619) operate at comparable scale — neither has a decisive network advantage, so your location-specific due diligence matters more than brand size here.
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Average outlets added per year since founding. High velocity = momentum + new territory assigned fast; low velocity = mature, saturated, or dormant.
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Among these brands, the smallest footprint is Home Instead at 500+ sqft. Tier-2 and Tier-3 city franchisees should verify whether the brand will approve a location at minimum spec — in high-street metros, brands typically insist on 150–300 sqft above their published minimum.
Territorial exclusivity varies sharply across Home Senior Care operators and is rarely enforced uniformly. Most Indian franchise agreements carve out a "protected radius" (typically 500m–2km) rather than exclusive geographic zones. Always read the "Non-Competition" and "Protected Territory" clauses of the franchise agreement — and verify by asking existing franchisees if the brand has honoured them.
Among the 3 brands FRANticc compares, the top options by network size are Home Instead, Comfort Keepers, Happier at Home (Home Instead: 626 stores, Comfort Keepers: 619 stores, Happier at Home: 19 stores). The lowest investment entry is Home Instead from ₹92,640. "Best" depends on your budget, location tier and involvement — this page gives you the data for all three dimensions.
Multi-unit ownership is common in Indian franchising and several Home Senior Care brands actively encourage it through discounted second/third-unit fees. Check for "master franchise" or "multi-unit development" terms in the contract — these usually require a minimum 3–5 unit commitment within a defined city/region over 24–36 months.
Contract terms among these brands range from Home Instead (5-yr term · one 5-yr renewal (same terms if transfer/new location; otherwise then-current agreement)); Happier at Home (10-yr term · four 10-yr renewals (sign then-current agreement, pay fee)). Shorter terms offer renewal leverage but can mean the brand exits a weak market; longer terms lock you in but often include renewal fees. Always clarify renewal terms in writing before signing the initial contract.