Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
Century 21 has 2.3× more outlets than Keller Williams (1685 vs 735) — more brand recognition and supplier scale, but also denser intra-brand competition in saturated markets.
Century 21 charges 6% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Average outlets added per year since founding. High velocity = momentum + new territory assigned fast; low velocity = mature, saturated, or dormant.
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Territorial exclusivity varies sharply across Real Estate Brokerage operators and is rarely enforced uniformly. Most Indian franchise agreements carve out a "protected radius" (typically 500m–2km) rather than exclusive geographic zones. Always read the "Non-Competition" and "Protected Territory" clauses of the franchise agreement — and verify by asking existing franchisees if the brand has honoured them.
FRANticc's database lists 3 brands matching this comparison with verified investment data, store counts, and format details. Several more are covered across our full directory. Every data point cites its public source.
The lowest-investment option here is Century 21 starting from ₹35,770. Remember this is the brand's minimum capex — your actual outlay includes a refundable security deposit, rent deposit (1–6 months), and working capital.
Contract terms among these brands range from Century 21 (10-yr term · no renewal rights; franchisor may grant an additional term.); Keller Williams (5-yr initial · one 10-yr renewal (sign then-current agreement)); EXIT Realty (5-yr initial · renewable for subsequent 5- or 10-yr periods · 6-month notice required · renewal fee 10-15% of then-current initial fee). Shorter terms offer renewal leverage but can mean the brand exits a weak market; longer terms lock you in but often include renewal fees. Always clarify renewal terms in writing before signing the initial contract.
1 of 3 brands here charge 0% royalty: EXIT Realty. Royalty-free doesn't always mean cheaper long-term — check for revenue-share, margin-ceiling, or volume-commitment clauses in the franchise agreement.