The Maids is the lighter bet on entry — ₹1.2 L vs ₹1.3 L. Merry Maids runs the bigger network at 684 vs 394 outlets. The Maids takes less off the top (0% royalty vs 7%).
Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
Merry Maids charges 7% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
The operational model splits the room: Merry Maids expects m involvement; The Maids expects 0 involvement. If you're an absentee investor this matters as much as the capex — the wrong match burns you via under-managed operations.
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Average outlets added per year since founding. High velocity = momentum + new territory assigned fast; low velocity = mature, saturated, or dormant.
Every verified data point. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Merry Maids | The Maids |
|---|---|---|
| Entry capex | ₹1.3 L | ₹1.2 L ↓ Lower |
| Royalty | 7% | 0% ↓ Lower |
| Min space (sqft) | 450 | — |
| Total outlets | 684 ↑ Bigger | 394 |
| Franchise fee | ₹55,000 ↓ Lower | ₹60,000 |
| Working capital | — | — |
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Beyond the advertised capex, factor in: refundable security deposit (₹1–5L), rent deposit (1–6 months of rent), working capital for inventory and salaries (typically ₹5–20L for first 3 months), signage and interior fit-out (often 25–40% of total setup), and ongoing royalty or supply-chain margins. FRANticc separates "at-risk capital" from "refundable capital" on every brand page so you see the real exposure.
Territorial exclusivity varies sharply across Residential Cleaning Services operators and is rarely enforced uniformly. Most Indian franchise agreements carve out a "protected radius" (typically 500m–2km) rather than exclusive geographic zones. Always read the "Non-Competition" and "Protected Territory" clauses of the franchise agreement — and verify by asking existing franchisees if the brand has honoured them.
FRANticc's database lists 2 brands matching this comparison with verified investment data, store counts, and format details. Several more are covered across our full directory. Every data point cites its public source.
Most Indian Residential Cleaning Services franchises pay the operator via product-margin on supply (cost-to-MRP spread) rather than explicit revenue share. Brands with 0% royalty usually recoup their cut inside supply pricing. Brands with stated royalty (commonly 3–10%) take it on top of product margin. Calculate effective take-home on both structures before you sign.