Royalty structures diverge sharply: Wildcraft charges 0% while Puma takes 6% of revenue. On ₹50L annual turnover that's ₹300000 per year flowing out of your P&L, every year, for the lifetime of the agreement.
Puma has 4.0× more outlets than Wildcraft (400 vs 100) — more brand recognition and supplier scale, but also denser intra-brand competition in saturated markets.
The operational model splits the room: Puma expects l involvement; Wildcraft expects m involvement. If you're an absentee investor this matters as much as the capex — the wrong match burns you via under-managed operations.
| Brand | Investment | Space | Format | Outlets | Royalty | Term | Data |
|---|---|---|---|---|---|---|---|
| Puma | ₹15 L | 300+ sqft | Shop-in-Shop | 400 | 6% | 3-5 years | ✅ Verified |
| Wildcraft | ₹45 L | 800+ sqft | Exclusive Store | 100 | 0% | 5 Years, Renewable | 📋 Reported |
Territorial exclusivity varies sharply across Sports & Athleisure operators and is rarely enforced uniformly. Most Indian franchise agreements carve out a "protected radius" (typically 500m–2km) rather than exclusive geographic zones. Always read the "Non-Competition" and "Protected Territory" clauses of the franchise agreement — and verify by asking existing franchisees if the brand has honoured them.
Beyond the advertised capex, factor in: refundable security deposit (₹1–5L), rent deposit (1–6 months of rent), working capital for inventory and salaries (typically ₹5–20L for first 3 months), signage and interior fit-out (often 25–40% of total setup), and ongoing royalty or supply-chain margins. FRANticc separates "at-risk capital" from "refundable capital" on every brand page so you see the real exposure.
Puma operates the largest network among these — 400 outlets. Large networks offer more brand recognition and supplier scale, but also mean denser intra-brand competition in already-saturated markets.
Among the 2 brands FRANticc compares, the top options by network size are Puma, Wildcraft (Puma: 400 stores, Wildcraft: 100 stores). The lowest investment entry is Puma from ₹15 L. "Best" depends on your budget, location tier and involvement — this page gives you the data for all three dimensions.
Data sourced from FRANticc's verified franchise database. Confidence ratings: ✅ Verified (official brand data) | 📋 Reported (third-party sources). Last updated 2026-04-23. FRANticc provides all public franchise data for free, with every number traced to a public source.