Subway vs Wow! Momo franchise India 2026: is the ₹45 lakh capex gap worth it?
Wow! Momo is 2.8× cheaper to get into — ₹25 L vs ₹70 L (about ₹45 lakh less). Subway runs the bigger network at 1000 vs 630 outlets. Wow! Momo takes less off the top (5% royalty vs 8%).
01 What actually matters
Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
On pure entry capital, Wow! Momo is 2.8× cheaper than Subway — ₹25 L vs ₹70 L. That gap compounds over a 5-year horizon because working capital and rent deposit scale with format size.
Subway has 1.6× more outlets than Wow! Momo (1000 vs 630) — more brand recognition and supplier scale, but also denser intra-brand competition in saturated markets.
Subway charges 8% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
02 The numbers, visualised
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Entry investment
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Network scale — total outlets
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Customer ratings Exact star rating + review volumePlus per-city Brand Health for both brands.Unlock with Pro →
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
03 Side-by-side
Every verified data point. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Subway | Wow! Momo |
|---|---|---|
| Entry capex | ₹70 L | ₹25 L ↓ Lower |
| Royalty | 8% | 5% ↓ Lower |
| Gross marginExact margin % + full unit economicsFood-cost, royalty drag and the monthly P&L behind "Higher".Unlock with Pro → | Lower | Higher |
| Min space (sqft) | 350 ↓ Smaller | 400 |
| Total outlets | 1000 ↑ Bigger | 630 |
| Franchise fee | ₹6.5 L | ₹5 L ↓ Lower |
| Working capital | ₹2 L | ₹5 L |
Not sure if Subway or Wow! Momo actually fits *you*?
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Compare Subway + Wow! Momo side-by-side with all metrics
Filter by investment, format, location, margin, royalty — on one screen. The brands above are already picked.
04 Explore these brands in depth
Same data plus galleries, store-locator, margin economics, legal vault — free on every brand page.
· Related comparisons
Explore the full QSR category.
05 Frequently asked
Wrapped in FAQPage JSON-LD for SERP rich-result eligibility.
What is the typical contract term for these QSR franchises?
Contract terms among these brands range from Subway (20 Years); Wow! Momo (3-5 years). Shorter terms offer renewal leverage but can mean the brand exits a weak market; longer terms lock you in but often include renewal fees. Always clarify renewal terms in writing before signing the initial contract.
Which QSR brands have franchise opportunities in Tier-2 and Tier-3 cities?
Brand expansion strategies differ: Subway and brands with 200+ outlets typically have active Tier-2/3 pipelines; smaller or premium brands often focus Tier-1 metros first. FRANticc's store locator on each brand page shows existing cities — if a brand already has 3+ outlets in your tier, expansion policy likely permits new franchises there.
What is the best QSR franchise in India in 2026?
Among the 2 brands FRANticc compares, the top options by network size are Subway, Wow! Momo (Subway: 1000 stores, Wow! Momo: 630 stores). The lowest investment entry is Wow! Momo from ₹25 L. "Best" depends on your budget, location tier and involvement — this page gives you the data for all three dimensions.
Can I own multiple QSR franchises?
Multi-unit ownership is common in Indian franchising and several QSR brands actively encourage it through discounted second/third-unit fees. Check for "master franchise" or "multi-unit development" terms in the contract — these usually require a minimum 3–5 unit commitment within a defined city/region over 24–36 months.