U.S.Pizza is 2.0× cheaper to get into — ₹25 L vs ₹50 L (about ₹25 lakh less). Jockey India runs the bigger network at 750 vs 90 outlets. Jockey India takes less off the top (0% royalty vs 5%).
Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
On pure entry capital, U.S.Pizza is 2.0× cheaper than Jockey India — ₹25 L vs ₹50 L. That gap compounds over a 5-year horizon because working capital and rent deposit scale with format size.
Jockey India has 8.3× more outlets than U.S.Pizza (750 vs 90) — more brand recognition and supplier scale, but also denser intra-brand competition in saturated markets.
Jockey India is expanding fastest here — 23 outlets per year since founding in 1994. High-velocity brands signal momentum but also mean new territory for individual franchisees gets handed out quickly; lock in your preferred area early.
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
Every verified data point. Green badge marks the more favourable value for a typical first-time operator.
| Metric | U.S.Pizza | Jockey India |
|---|---|---|
| Entry capex | ₹25 L ↓ Lower | ₹50 L |
| Royalty | 5% | 0% ↓ Lower |
| Gross marginExact margin % + full unit economicsFood-cost, royalty drag and the monthly P&L behind "Higher".Unlock with Pro → | Higher | Lower |
| Min space (sqft) | 1000 | 1000 |
| Total outlets | 90 | 750 ↑ Bigger |
| Franchise fee | ₹4 L ↓ Lower | ₹10 L |
| Working capital | ₹5 L | ₹10 L |
BrandFit asks 6 visual questions about your operator profile, capital, and location — then ranks all 240 brands by predicted success-fit for your situation. See where these brands really stand for someone like you.
Filter by investment, format, location, margin, royalty — on one screen. The brands above are already picked.
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Explore the full Innerwear & Lingerie category.
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Brand expansion strategies differ: Jockey India and brands with 200+ outlets typically have active Tier-2/3 pipelines; smaller or premium brands often focus Tier-1 metros first. FRANticc's store locator on each brand page shows existing cities — if a brand already has 3+ outlets in your tier, expansion policy likely permits new franchises there.
Most Indian Innerwear & Lingerie franchises pay the operator via product-margin on supply (cost-to-MRP spread) rather than explicit revenue share. Brands with 0% royalty usually recoup their cut inside supply pricing. Brands with stated royalty (commonly 3–10%) take it on top of product margin. Calculate effective take-home on both structures before you sign.
FRANticc's database lists 2 brands matching this comparison with verified investment data, store counts, and format details. Several more are covered across our full directory. Every data point cites its public source.
Among these brands, the smallest footprint is U.S.Pizza at 1000+ sqft. Tier-2 and Tier-3 city franchisees should verify whether the brand will approve a location at minimum spec — in high-street metros, brands typically insist on 150–300 sqft above their published minimum.