U.S.Pizza vs Zivame franchise India 2026: which one wins on real numbers?
Zivame runs the bigger network at 174 vs 90 outlets. Zivame takes less off the top (0% royalty vs 5%).
01 What actually matters
Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
Space requirements differ substantially: Zivame operates from 300+ sqft while U.S.Pizza needs 1000+ sqft. In metro CBDs where commercial rent is ₹300–600/sqft/month, that difference alone can swing your break-even by 18–24 months.
Zivame has 1.9× more outlets than U.S.Pizza (174 vs 90) — more brand recognition and supplier scale, but also denser intra-brand competition in saturated markets.
02 The numbers, visualised
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Entry investment
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Network scale — total outlets
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Customer ratings Exact star rating + review volumePlus per-city Brand Health for both brands.Unlock with Pro →
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
03 Side-by-side
Every verified data point. Green badge marks the more favourable value for a typical first-time operator.
| Metric | U.S.Pizza | Zivame |
|---|---|---|
| Entry capex | ₹25 L | ₹25 L |
| Royalty | 5% | 0% ↓ Lower |
| Gross marginExact margin % + full unit economicsFood-cost, royalty drag and the monthly P&L behind "Higher".Unlock with Pro → | Higher | Lower |
| Min space (sqft) | 1000 | 300 ↓ Smaller |
| Total outlets | 90 | 174 ↑ Bigger |
| Franchise fee | ₹4 L | ₹3 L ↓ Lower |
| Working capital | ₹5 L | ₹15 L |
Not sure if U.S.Pizza or Zivame actually fits *you*?
BrandFit asks 6 visual questions about your operator profile, capital, and location — then ranks all 240 brands by predicted success-fit for your situation. See where these brands really stand for someone like you.
Compare U.S.Pizza + Zivame side-by-side with all metrics
Filter by investment, format, location, margin, royalty — on one screen. The brands above are already picked.
04 Explore these brands in depth
Same data plus galleries, store-locator, margin economics, legal vault — free on every brand page.
· Related comparisons
Explore the full Innerwear & Lingerie category.
05 Frequently asked
Wrapped in FAQPage JSON-LD for SERP rich-result eligibility.
Which of these Innerwear & Lingerie franchises has the lowest royalty?
1 of 2 brands here charge 0% royalty: Zivame. Royalty-free doesn't always mean cheaper long-term — check for revenue-share, margin-ceiling, or volume-commitment clauses in the franchise agreement.
How do Innerwear & Lingerie franchises pay out — revenue share or fixed margin?
Most Indian Innerwear & Lingerie franchises pay the operator via product-margin on supply (cost-to-MRP spread) rather than explicit revenue share. Brands with 0% royalty usually recoup their cut inside supply pricing. Brands with stated royalty (commonly 3–10%) take it on top of product margin. Calculate effective take-home on both structures before you sign.
How many Innerwear & Lingerie franchise brands are available in India?
FRANticc's database lists 2 brands matching this comparison with verified investment data, store counts, and format details. Several more are covered across our full directory. Every data point cites its public source.
Which Innerwear & Lingerie brands have franchise opportunities in Tier-2 and Tier-3 cities?
Brand expansion strategies differ: Zivame and brands with 200+ outlets typically have active Tier-2/3 pipelines; smaller or premium brands often focus Tier-1 metros first. FRANticc's store locator on each brand page shows existing cities — if a brand already has 3+ outlets in your tier, expansion policy likely permits new franchises there.
What is the cheapest Innerwear & Lingerie franchise in India?
The lowest-investment option here is U.S.Pizza starting from ₹25 L. Remember this is the brand's minimum capex — your actual outlay includes a refundable security deposit, rent deposit (1–6 months), and working capital.