The Souled Store does not run a publicly-listed individual franchise program.
The Souled Store grew as a direct-to-consumer e-commerce brand and now operates 126 retail outlets that are predominantly company-operated or run by long-form retail partners. The official site has no published franchise terms — enquiries route to a generic contact form, not a structured application.
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The Souled Store
The Souled Store Pvt. Ltd. · Founded 2013 · D2C apparel-first model · 126 retail outlets across India
The Souled Store's retail expansion is run as a controlled rollout by the company itself, with select retail-experience partners admitted to the network through direct relationships rather than an open application channel.
Why You Can't Open a The Souled Store
No published franchise disclosure — the official contact page (thesouledstore.com/contact-us) does not list investment, royalty, or partner terms.
Retail growth is controlled centrally — most outlets are company-operated, with new locations selected based on data the company already holds (D2C ship-to addresses), not open franchise calls.
Aggregator listings quoting '₹25 lakh franchise capex' are sales copy, not signed Souled Store collateral. There is no public franchise fee or royalty schedule.
Anyone offering a 'Souled Store franchise application' for a fee should be verified against the official contact page before money changes hands.
Looking for a real apparel franchise?
These apparel and fashion brands accept individual franchise applications in India with published terms and verified data on FRANticc.
Data: The Souled Store official site (thesouledstore.com, accessed June 2026) · FRANticc outlet-count verification (126 retail locations, FY26) · The Souled Store Pvt. Ltd. ROC filings. If any data is incorrect, write to [email protected]