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Under ArmourFranchise Cost in India 2026

Under Armour franchise cost in India (2026): ₹80L investment · ₹5L franchise fee · 5% royalty — verified from primary sources · data as of Oct 2026

Born from Kevin Plank's obsession with replacing sweat-soaked cotton undershirts, Under Armour carved its identity in performance compression before lifestyle athleisure became crowded — and that performance-first DNA is precisely why it sits in a different customer conversation than Nike or Adidas in India. With only ~15 outlets nationally and capex around ₹80 lakh, the footprint is thin enough that location selection becomes decisive; if you're in a market without serious gym culture or collegiate sports, the brand's functional positioning may not convert browsers into buyers.

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How this brand earns its margin

How Under Armour franchisees make money

Under Armour franchisees earn revenue primarily through retail sales of branded apparel, footwear, and sports accessories across men's, women's, and youth categories. The franchise operates as an exclusive store format, typically 800 sq ft, selling Under Armour's full product range at wholesale-to-retail margin. Reported gross margins range from 35–50%, with net profit margins between 10–20% once operating costs are factored in. This is a straightforward retail franchise — the franchisee's contract covers point-of-sale retail only, not licensing, wholesale distribution, or ancillary services.

Supply chain & sourcing

Under Armour franchisees source inventory from the parent company at wholesale cost. Specific sourcing mandates, inventory allocation mechanisms, and markdown/unsold-stock policies are not detailed in available sources. Franchisees operate within a 5% royalty structure on gross sales and are responsible for managing working capital and stock turns within their 800 sq ft footprint. The exact control of the cost base — including whether markdowns are absorbed by franchisee or parent, or whether inventory is allocated vs. freely ordered — is not confirmed and therefore omitted.

Demand & growth signals

Apparel and athletic-wear retail is moderately seasonal, with peaks around New Year fitness resolutions, summer sports season, and festival/wedding shopping periods in India. Urban-anchored exclusive stores like Under Armour's (DLF Promenade example shows premium-location focus) typically serve affluent, consistent customer bases less vulnerable to weather than mass-market retail. However, discretionary apparel spending can contract during economic slowdowns. Revenue stability depends heavily on store location quality and local foot traffic. Under Armour operates 15 stores in India, a modest footprint for a global brand. The brand entered India's organized athletic-wear market in the mid-2010s and has grown selectively in tier-1 cities. India's athleisure and sports apparel category is expanding annually amid rising disposable incomes and fitness consciousness. Under Armour's first Indian store (DLF Promenade, Delhi) achieved 1.75 crore in first-month sales and now holds the highest sales-per-sq-ft globally for the brand, indicating strong localized demand.

Disclosed revenue lines

How a franchisee earns

Disclosed revenue lines · Under Armour

Primary

Retail apparel, footwear, and sports accessories sales

The sole revenue line for franchisees. Covers branded apparel (tops, bottoms, activewear), footwear (running, training, casual), and accessories (bags, caps, performance gear) sold to end consumers at retail markup. Gross margins of 35–50% reflect wholesale-to-retail pricing. The DLF Promenade store, noted as Under Armour's highest sales-per-sq-ft location globally, demonstrates the revenue potential of premium urban placements.

Secondary

Store-level inventory turn and working capital management

Franchisees manage 500–1,500 sq ft stores with initial inventory of 10–30 lakh. Revenue quality depends on stock turn efficiency, markdown control, and inventory-to-sales ratio. Faster-moving inventory directly improves cash flow and net margins within the 10–20% net profit range.

Operating Locations

Market position · peer cohort

Under Armour holds a focused footprint with customer response in the cohort's stronger band.

Mapped against 5 verified peers sharing its industry and store format — network breadth across, observed customer response up. Qualitative bands, relative to this cohort. Tags show how each network is run.

Brands sharing a band sit side by side — the gap between them is a tie, not a ranking.

Under Armourfranchise-owned

Reebokfranchise-owned

Wildcraftfranchise-owned

Pumafranchise-owned

Asicsfranchise-owned

Adidasfranchise-owned

Under Armour and peer brands by network-breadth band and customer-response band
Brand	Breadth	Response
Under Armourfranchise-owned	Focused	Stronger
Pumafranchise-owned	Broad	Stronger
Adidasfranchise-owned	Growing breadth	Softer
Asicsfranchise-owned	Growing breadth	Middle

+ 2 more peers in the full cohort · all shown on the map above

How this is built. Positions come from source-verified records in the FRANticc dataset — India's provenance-first franchise data platform. Every figure is traceable to a named source, tiered S1 (brand-official) to S7 (estimated, labelled as such). Network positions use only store counts with a documented source; customer response is the review-count-weighted average of documented Google review samples across Indian states. Brands whose network totals conflict across sources are excluded from the map rather than plotted — FRANticc fails closed on bad data. Not an investment recommendation.

Cohort verified 2026-10-22 · relative to this peer cohort

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Frequently asked · Under Armour

What does an Under Armour franchise cost in India?

Under Armour lists an investment starting at ₹80 L for the Exclusive Store format. It also lists a ₹5 L franchise fee, ₹40 L working capital. Ask whether the investment figure covers them.

What royalty does Under Armour charge?

Under Armour charges a 5% royalty.

How much space does an Under Armour franchise need?

An Under Armour outlet needs from 800 sq ft for the Exclusive Store format.

How many Under Armour outlets are there in India?

Under Armour operates 15 outlets in India, and has been trading since 1996.

Who is eligible for an Under Armour franchise?

You will need capital of at least ₹80 L, a site of 800+ sq ft, readiness for a hands-on, owner-operator role. Territory: Non-exclusive.

What margin does an Under Armour franchisee earn?

Gross margin runs 27–52%. Margins are the disclosed percentage bands — FRANticc does not publish per-outlet earnings.

What training and support does Under Armour provide?

Under Armour provides 5 days of formal training.

How long is the Under Armour franchise agreement?

Agreement terms: 3-5 years.

How does an Under Armour franchisee earn?

An Under Armour franchisee earns from customer sales at their own outlet through the Exclusive Store format. You earn on product margin rather than paying a percentage royalty. FRANticc does not publish per-outlet earnings for Indian brands unless the franchisor discloses them.

Is the Under Armour franchise offer genuine?

Under Armour's franchise programme is verified against a primary source. FRANticc links the source rather than relaying agent claims — https://www.underarmour.in/customer-service/contact-us. Always confirm terms directly with the franchisor before paying any fee.

What revenue streams does an Under Armour franchisee have?

Retail sales of Under Armour branded apparel, footwear, and sports accessories. This is the exclusive revenue line under the franchise agreement. No commission structures, service fees, or ancillary income streams are part of the franchisee contract.

Is Under Armour franchise revenue seasonal or steady?

Moderately seasonal. Athletic apparel sees peaks during New Year resolutions, summer sports season, and festival/wedding periods. Premium urban store locations (Under Armour's model) serve stable, affluent customer bases, but discretionary apparel spending remains sensitive to broader economic conditions.

Is Under Armour actively franchising in India right now?

Yes, Under Armour is actively franchising in India. The brand operates 15 stores nationally and continues to expand through its exclusive franchise model. Under Armour entered India's organized athletic-wear market in the mid-2010s and has grown selectively in tier-1 cities, focusing on premium retail locations that align with its performance-first positioning and affluent customer base.

How much hands-on involvement does an Under Armour franchisee need to provide?

Under Armour requires high owner involvement. As a franchisee, you are responsible for day-to-day store operations, inventory management, staff supervision, customer service, and sales performance. This is a Franchise Owned, Franchise Operated (FOFO) model, meaning you own and actively operate the store rather than delegating management entirely.

How many Under Armour stores are there in India?

Under Armour operates 15 stores across India. The brand maintains a selective, premium-location strategy focused on tier-1 cities with strong gym culture and affluent consumer bases. This limited footprint means location selection is critical — markets without serious sports infrastructure or higher disposable incomes may struggle to convert foot traffic into sales.

What makes Under Armour's franchise positioning different from Nike or Adidas in India?

Under Armour's franchise model emphasizes performance-first positioning rooted in compression and functional athleticwear, rather than lifestyle athleisure. This performance DNA drives a different customer conversation — Under Armour stores attract gym-goers and serious athletes seeking technical apparel, whereas Nike and Adidas compete across broader lifestyle segments. Under Armour's smaller India footprint (15 stores) also demands sharper location discipline and higher per-store sales intensity to justify openings.

Does Under Armour offer exclusive territory rights to franchisees?

No, Under Armour does not offer exclusive territory rights. The franchise agreement grants non-exclusive rights, meaning the brand can open additional Under Armour stores in the same geographic market or territory. This allows Under Armour to expand flexibly based on market demand, but franchisees should factor in potential intra-brand competition when selecting locations.

Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Under Armour requires a minimum investment of ₹80 L in a 800+ sqft commercial space under a Exclusive Store model. Under Armour operates 15 outlets across India, established in 1996. Data confidence: Reported. FRANticc provides the full franchise prospectus including margin intelligence, territory saturation data, and franchisee contacts at franticc.com.

Under Armour

Under Armour is a Sports & Athleisure brand operating in India. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Founded: 1996
Total stores in India: 15
Industry: Sports & Athleisure — Sports & Athleisure
Franchise model: Exclusive Store
Setup CapEx: ₹80 L
Working capital: ₹40 L
Minimum space requirement: 800+ sqft
Royalty: 5%
Franchise fee: ₹5 L

Compare Under Armour with other franchise opportunities on FRANticc — India's Franchise Discovery Platform. FRANticc tracks 233 franchise brands across 14 industries with source-verified investment data, multi-source corroboration scoring, and territory saturation mapping.

Premium tools available for Under Armour: Margin Intelligence with channel economics breakdown, Territory Saturation Checker (find the 5 nearest outlets to any location), Franchisee Connect (talk to existing Under Armour operators), Legal Vault (regulatory history, directors, compliance records), and dynamic pricing based on data quality score. Visit franticc.com/brands/under-armour.html for the full interactive prospectus.