Century 21 is 1.7× cheaper to get into — ₹35,770 vs ₹60,800. Century 21 runs the bigger network at 1685 vs 518 outlets. EXIT Realty takes less off the top (0% royalty vs 6%).
Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
The operational model splits the room: Century 21 expects m involvement; EXIT Realty expects h involvement. If you're an absentee investor this matters as much as the capex — the wrong match burns you via under-managed operations.
Century 21 charges 6% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
On pure entry capital, Century 21 is 1.7× cheaper than EXIT Realty — ₹35,770 vs ₹60,800. That gap compounds over a 5-year horizon because working capital and rent deposit scale with format size.
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Every verified data point. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Century 21 | EXIT Realty |
|---|---|---|
| Entry capex | ₹35,770 ↓ Lower | ₹60,800 |
| Royalty | 6% | 0% ↓ Lower |
| Min space (sqft) | 3500 | 750 ↓ Smaller |
| Total outlets | 1685 ↑ Bigger | 518 |
| Franchise fee | ₹25,000 | ₹7,500 ↓ Lower |
| Working capital | — | — |
BrandFit asks 6 visual questions about your operator profile, capital, and location — then ranks all 240 brands by predicted success-fit for your situation. See where these brands really stand for someone like you.
Open this pair plus Keller Williams (the next-largest Real Estate Brokerage brands by network size) side-by-side in the full comparison tool. Add or swap brands to fit your decision.
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FRANticc's database lists 2 brands matching this comparison with verified investment data, store counts, and format details. Several more are covered across our full directory. Every data point cites its public source.
The lowest-investment option here is Century 21 starting from ₹35,770. Remember this is the brand's minimum capex — your actual outlay includes a refundable security deposit, rent deposit (1–6 months), and working capital.
Contract terms among these brands range from Century 21 (10-yr term · no renewal rights; franchisor may grant an additional term.); EXIT Realty (5-yr initial · renewable for subsequent 5- or 10-yr periods · 6-month notice required · renewal fee 10-15% of then-current initial fee). Shorter terms offer renewal leverage but can mean the brand exits a weak market; longer terms lock you in but often include renewal fees. Always clarify renewal terms in writing before signing the initial contract.
For a first-time franchisee, capital preservation matters more than brand prestige. Century 21 has the lower entry capex here, which caps downside if the location underperforms. That said, first-time operators should also weigh how much hand-holding the brand provides in site selection, training, and SOP enforcement — not just the sticker price.