EXIT Realty is 3.0× cheaper to get into — ₹60,800 vs ₹1.8 L (about ₹1 lakh less). Keller Williams runs the bigger network at 735 vs 518 outlets. EXIT Realty takes less off the top (0% royalty vs 6%).
Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
The operational model splits the room: Keller Williams expects 0 involvement; EXIT Realty expects h involvement. If you're an absentee investor this matters as much as the capex — the wrong match burns you via under-managed operations.
Keller Williams has 1.4× more outlets than EXIT Realty (735 vs 518) — more brand recognition and supplier scale, but also denser intra-brand competition in saturated markets.
On pure entry capital, EXIT Realty is 3.0× cheaper than Keller Williams — ₹60,800 vs ₹1.8 L. That gap compounds over a 5-year horizon because working capital and rent deposit scale with format size.
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Average outlets added per year since founding. High velocity = momentum + new territory assigned fast; low velocity = mature, saturated, or dormant.
Every verified data point. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Keller Williams | EXIT Realty |
|---|---|---|
| Entry capex | ₹1.8 L | ₹60,800 ↓ Lower |
| Royalty | 6% | 0% ↓ Lower |
| Min space (sqft) | 2000 | 750 ↓ Smaller |
| Total outlets | 735 ↑ Bigger | 518 |
| Franchise fee | ₹35,000 | ₹7,500 ↓ Lower |
| Working capital | — | — |
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Open this pair plus Century 21 (the next-largest Real Estate Brokerage brands by network size) side-by-side in the full comparison tool. Add or swap brands to fit your decision.
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1 of 2 brands here charge 0% royalty: EXIT Realty. Royalty-free doesn't always mean cheaper long-term — check for revenue-share, margin-ceiling, or volume-commitment clauses in the franchise agreement.
Keller Williams operates the largest network among these — 735 outlets. Large networks offer more brand recognition and supplier scale, but also mean denser intra-brand competition in already-saturated markets.
Beyond the advertised capex, factor in: refundable security deposit (₹1–5L), rent deposit (1–6 months of rent), working capital for inventory and salaries (typically ₹5–20L for first 3 months), signage and interior fit-out (often 25–40% of total setup), and ongoing royalty or supply-chain margins. FRANticc separates "at-risk capital" from "refundable capital" on every brand page so you see the real exposure.
Multi-unit ownership is common in Indian franchising and several Real Estate Brokerage brands actively encourage it through discounted second/third-unit fees. Check for "master franchise" or "multi-unit development" terms in the contract — these usually require a minimum 3–5 unit commitment within a defined city/region over 24–36 months.