RE/MAX is 5.0× cheaper to get into — ₹37,100 vs ₹1.8 L (about ₹1 lakh less). RE/MAX runs the bigger network at 2994 vs 735 outlets. RE/MAX takes less off the top (1% royalty vs 6%).
Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
The operational model splits the room: RE/MAX expects m involvement; Keller Williams expects 0 involvement. If you're an absentee investor this matters as much as the capex — the wrong match burns you via under-managed operations.
RE/MAX has 4.1× more outlets than Keller Williams (2994 vs 735) — more brand recognition and supplier scale, but also denser intra-brand competition in saturated markets.
Keller Williams charges 6% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Average outlets added per year since founding. High velocity = momentum + new territory assigned fast; low velocity = mature, saturated, or dormant.
Every verified data point. Green badge marks the more favourable value for a typical first-time operator.
| Metric | RE/MAX | Keller Williams |
|---|---|---|
| Entry capex | ₹37,100 ↓ Lower | ₹1.8 L |
| Royalty | 1% ↓ Lower | 6% |
| Min space (sqft) | 600 ↓ Smaller | 2000 |
| Total outlets | 2994 ↑ Bigger | 735 |
| Franchise fee | ₹8,750 ↓ Lower | ₹35,000 |
| Working capital | — | — |
BrandFit asks 6 visual questions about your operator profile, capital, and location — then ranks all 240 brands by predicted success-fit for your situation. See where these brands really stand for someone like you.
Open this pair plus Century 21 and EXIT Realty (the next-largest Real Estate Brokerage brands by network size) side-by-side in the full comparison tool. Add or swap brands to fit your decision.
Same data plus galleries, store-locator, margin economics, legal vault — free on every brand page.
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For a first-time franchisee, capital preservation matters more than brand prestige. RE/MAX has the lower entry capex here, which caps downside if the location underperforms. That said, first-time operators should also weigh how much hand-holding the brand provides in site selection, training, and SOP enforcement — not just the sticker price.
Among these brands, the smallest footprint is RE/MAX at 600+ sqft. Tier-2 and Tier-3 city franchisees should verify whether the brand will approve a location at minimum spec — in high-street metros, brands typically insist on 150–300 sqft above their published minimum.
Brand expansion strategies differ: RE/MAX and brands with 200+ outlets typically have active Tier-2/3 pipelines; smaller or premium brands often focus Tier-1 metros first. FRANticc's store locator on each brand page shows existing cities — if a brand already has 3+ outlets in your tier, expansion policy likely permits new franchises there.
FRANticc's database lists 2 brands matching this comparison with verified investment data, store counts, and format details. Several more are covered across our full directory. Every data point cites its public source.