Happier at Home is the lighter bet on entry — $98K vs $125K (about $28K less). Visiting Angels runs the bigger network at 541 vs 19 outlets. Visiting Angels takes less off the top (3.5% royalty vs 5%).
Numbers that separate them on a 5-year horizon — not the franchise-development pitch.
Visiting Angels is expanding fastest here — 19 outlets per year since founding in 1998. High-velocity brands signal momentum but also mean new territory for individual franchisees gets handed out quickly; lock in your preferred area early.
Happier at Home charges 5% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
One-time franchise fees are worth noting (FDD Item 5): Visiting Angels charges $52K upfront on top of the setup capex. This is a non-refundable sunk cost before revenue begins — bake it into your at-risk capital calculation.
Primary format per brand, from FDD Item 7. A brand's smaller express or non-traditional formats can cost materially less.
Total initial investment, low end of each brand's FDD Item 7 range for its primary format. Several US brands also run smaller express, non-traditional or conversion formats at materially lower investment — check the brand page for the full Item 7 table.
Total US outlets from FDD Item 20. Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your trade area.
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
Straight from each brand’s FDD. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Visiting Angels | Happier at Home |
|---|---|---|
| Initial investment (Item 7) | $125K | $98K ↓ Lower |
| Royalty (Item 6) | 3.5% ↓ Lower | 5% |
| Gross margin | — | — |
| Min space (sq ft) | — | — |
| Total US outlets (Item 20) | 541 ↑ Bigger | 19 |
| Franchise fee (Item 5) | $52K | $49K ↓ Lower |
| Additional funds | — | — |
BrandFit asks 6 visual questions about your operator profile, capital, and location — then ranks all 182 brands by predicted success-fit for your situation. See where these brands really stand for someone like you.
FRANticc is independent — not the franchisor, and paid nothing by either brand. We send you straight to the brand's own franchise-development team, and we never collect or forward your contact details.
Same data plus the full FDD breakdown, fee load, contract fairness and SBA lending picture — free on every brand page.
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FDD Item 7 is the honest list, and it runs well past the headline number: initial franchise fee (Item 5), leasehold improvements and build-out, equipment and signage, opening inventory, insurance, training travel, grand-opening advertising, and three months of additional funds. On top of that sit the recurring Item 6 fees — royalty, national ad fund, technology, and often a local-marketing minimum. FRANticc separates the one-time spend from the recurring load on every brand page so you see the real exposure.
Among the 2 brands FRANticc compares, the top options by network size are Visiting Angels, Happier at Home (Visiting Angels: 541 stores, Happier at Home: 19 stores). The lowest investment entry is Happier at Home from $98K. "Best" depends on your capital, your market and how hands-on you plan to be — this page gives you the data for all three dimensions.
FDD Item 20 lists every outlet by state, plus openings, closures, transfers and terminations for the last three years — the fastest way to see whether a brand is still expanding near you or has gone quiet. Visiting Angels runs the largest network here at 541 outlets. Note that fourteen states — California, New York, Illinois, Virginia, Washington and others — require franchise registration, so a brand may simply be unregistered in yours.
There's no universal winner. Visiting Angels suits operators who value brand prestige and larger-format positioning. Happier at Home suits operators who want to test the market with smaller initial exposure. Your location's traffic profile, your available capital, and your operating style together determine the right answer.