FRANticc · US Franchise Data

US franchises offering a veteran or VetFran discount

US franchises with a veteran or VetFran discount explicitly stated in FDD Item 5 — based on filed terms rather than promotional messaging.

The IFA’s VetFran program is optional. A brand offers a discount only if its own FDD Item 5 says so. Every brand listed here discloses a genuine veteran incentive, from a flat fee waiver to a percentage reduction on the initial franchise fee.

68 US franchise brands, ranked by FDD Item 7 minimum

Showing the 60 lowest-capex of 68 qualifying brands.

RankBrandInitial investmentVeteran discount
#1
Cruise Planners
Tourism & Hospitality
$1,945–$20,505 $4,000 reduction in Initial Franchise Fee
#2 $66,000–$111,500 20% off Initial Franchise Fee
#3
Home Instead
Health & Wellness
$92,640–$350,550 20% off Initial Franchise Fee
#4
Two Maids
Services
$93,440–$149,890 15% off Initial Franchise Fee and Initial Territory Fee
#5
Right at Home
Health & Wellness
$94,330–$176,239 $37,125 initial franchise fee (vs. standard $49,500)
#6
Budget Blinds
Building & Interiors
$100,500–$211,250 15% discount
#7
The Grounds Guys
Services
$107,650–$252,850 Discount on initial franchise fee
#8
PuroClean
Services
$108,503–$277,118 25% discount off Initial Franchise Fee
#9
MaidPro
Services
$109,860–$158,650 20% reduction of Initial Franchise Fee
#10
Aire Serv
Services
$113,808–$271,708 Discount on initial franchise fee
#11
Sylvan Learning
Education & Training
$117,600–$288,400 5% reduction of Initial Franchise Fee
#12
The Maids
Services
$117,720–$141,200 $1,000 off Initial Franchise Fee
#13
Comfort Keepers
Health & Wellness
$119,560–$190,700 20% discount on initial franchise fee
#14
Restoration 1
Building & Interiors
$126,525–$309,500 $9,000 off Franchise Fee
#15 $131,000–$287,700 50% reduction in initial franchise fees
#16 $132,200–$226,000 $7,000 off Initial Franchise Fee
#17
Lawn Doctor
Services
$135,820–$163,902 10% reduction in $50,000 initial license fee
#18 $143,273–$286,702 30% off Franchise Fee and Additional Population Fee
#19 $143,273–$286,702 30% reduction of the Franchise Fee and applicable Additional Population Fee
#20
HomeVestors
Services
$150,000–$477,250 10% off initial franchise fee
#21
Mosquito Joe
Services
$150,155–$191,575 Reduces initial franchise fee below $42,500
#22
Mr. Rooter
Services
$152,900–$298,675 Amount not stated in the provided text
#23
Mr. Electric
Electricals
$159,500–$357,425 Discount on initial franchise fee
#24
Fantastic Sams
Beauty & Personal Care
$162,500–$453,000 25% discount on Initial Franchise Fee
#25
7-Eleven
Quick Commerce
$162,900–$1,656,800 20% of Franchise Fee (≤5 years post-discharge) or 10% (>5 years), max $50,000 total
#26
Rainbow Restoration
Building & Interiors
$185,336–$351,900 Reduces initial franchise fee below $60,000 minimum
#27
Wetzel's Pretzels
Food & Beverage
$188,500–$725,450 25% off the initial franchise fee
#28 $203,100–$355,500 $7,500 reduction in initial franchise fee
#29
Charleys Philly Steaks
Food & Beverage
$203,492–$696,266 $12,250 reduction
#30
Jiffy Lube
Automotive
$211,000–$510,000 $35,000 waived
#31
Edible Arrangements
Food & Beverage
$213,500–$587,000 $10,000 reduction in initial franchise fee (from $30,000 to $20,000)
#32
FASTSIGNS
Building & Interiors
$231,225–$386,285 $24,875 initial franchise fee (50% discount)
#33
Biggby Coffee
Food & Beverage
$242,200–$610,000 $10,000 initial franchise fee (vs. $20,000 standard)
#34
The Joint Chiropractic
Health & Wellness
$245,250–$543,000 $6,000 discount on initial franchise fee
#35
Signarama
Building & Interiors
$245,432–$344,768 20% of initial franchise fee
#36
StretchLab
Health & Wellness
$271,037–$814,192 Initial franchise fee reduced from $60,000 to $45,000
#37
Tropical Smoothie
Food & Beverage
$275,500–$770,500 $17,500 initial franchise fee (vs. $35,000 standard for first unit)
#38
Marco's Pizza
Food & Beverage
$286,477–$811,186 $15,000 initial franchise fee (vs. $25,000 standard)
#39
HOTWORX
Health & Wellness
$288,890–$830,380 $2,500 discount on initial franchise fee
#40
Hungry Howie's
Food & Beverage
$292,129–$567,248 $12,500 reduction from the current $25,000 franchise fee
#41
Hand & Stone
Health & Wellness
$320,891–$864,729 20% discount on initial franchise fee
#42
Smoothie King
Food & Beverage
$329,850–$683,715 20% off Initial Franchise Fee
#43
F45 Training
Health & Wellness
$362,300–$857,700 Up to 25% discount on Establishment Fee
#44
Little Caesars
Food & Beverage
$376,500–$1,769,200 $5,000 reduction in initial franchise fee
#45
School of Rock
Education & Training
$378,050–$756,100 $5,000 off initial franchise fee
#46
Cold Stone Creamery
Food & Beverage
$390,675–$680,775 20% discount on Initial Franchise Fee
#47
Drybar
Beauty & Personal Care
$391,229–$1,096,999 20% discount on Initial Franchise Fee
#48
Club Pilates
Health & Wellness
$403,289–$1,029,811 $48,750 initial franchise fee (vs. $65,000 standard)
#49
Pure Barre
Health & Wellness
$445,299–$736,465 $15,000 reduction in Initial Franchise Fee
#50
Amazing Lash Studio
Beauty & Personal Care
$484,684–$770,754 20% discount on Initial Franchise Fee
#51 $520,250–$1,818,900 20% off Initial Franchise Fee
#52
Anytime Fitness
Health & Wellness
$539,329–$905,482 $38,250 (1 location); $67,500 (2 locations); $87,750 (3 locations); $117,000 (4 locations); $27,000 each (5+ locations)
#53
Big O Tires
Automotive
$543,500–$2,738,000 Inventory financing up to $100,000
#54
Snap Fitness
Health & Wellness
$554,731–$827,621 $5,000 off initial franchise fee
#55
Dogtopia
Pet Care
$664,355–$1,478,820 10% off initial franchise fee
#56
Hounds Town USA
Pet Care
$667,610–$1,122,153 10% discount on Initial Franchise Fee
#57
Massage Envy
Health & Wellness
$695,870–$1,046,506 $36,000 initial franchise fee ($9,000 discount)
#58
Orangetheory
Health & Wellness
$764,577–$1,104,920 $15,000 discount on 3-location package; $23,750 on 5-location; $4,750 per additional location
#59
Firehouse Subs
Food & Beverage
$767,950–$1,577,750 Development incentives for qualifying veterans and first responders
#60
The Learning Experience
Education & Training
$805,799–$1,563,499 20% reduction of the $60,000 initial franchise fee ($12,000)

See the full FDD breakdown for any brand

Franchise fee, royalty, working capital, and store history — every number traced to its public source.

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Frequently asked

How do I know a veteran discount is real and not marketing?

Every brand on this page specifies its exact discount in FDD Item 5 — the disclosure document franchisors must provide to prospects under the FTC Franchise Rule, and that roughly 14 registration states also require to be filed — instead of leaning on marketing copy. See the brand’s own page for the precise terms and dollar amount.

Does the veteran discount cover the full investment, or just the franchise fee?

Almost always, the discount applies only to the initial franchise fee, not the complete Item 7 investment. Working capital, equipment, and build-out costs typically stay the same. Check the relevant brand’s Item 5 language to verify its exact scope.