Franchise Reality Check
Dutch Bros no longer offers the option to franchise.

Dutch Bros puts it clearly on its website: "Dutch Bros no longer offers the option to franchise. Moving forward, all locations are company-owned." This is a genuine policy change, not hearsay. The company franchised previously, then shut that option down completely. Its only remaining path is Regional Operator, an internal advancement role limited to current Dutch Bros employees, not an opportunity outside investors can apply for.

Dutch Bros Franchise: Closed to New Applicants

Dutch Bros Inc. (NYSE: BROS)
US Locations
1,225 (25 states, Jun 2026)
Founded
1992
Ownership
Public (NYSE: BROS)
Individual Franchise
Closed to New Applicants
How Dutch Bros Actually Operates in the US

Dutch Bros Inc.

25 states · company-owned going forward

Dutch Bros explicitly says it has ended franchising, and every future new location is company-owned. The remaining Regional Operator role is an internal employee career path, not an application route for outside investors.

Why There's No Current Dutch Bros Franchise Fee to Quote

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Data: Dutch Bros official support article, 'How do I franchise?' (dutchbros.com/support); Dutch Bros investor relations overview — 1,225 locations across 25 states as of 2026-06-30 (investors.dutchbros.com).
If any data is incorrect, write to [email protected]