Dutch Bros no longer offers the option to franchise.
Dutch Bros puts it clearly on its website: "Dutch Bros no longer offers the option to franchise. Moving forward, all locations are company-owned." This is a genuine policy change, not hearsay. The company franchised previously, then shut that option down completely. Its only remaining path is Regional Operator, an internal advancement role limited to current Dutch Bros employees, not an opportunity outside investors can apply for.
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Dutch Bros Franchise: Closed to New Applicants
Dutch Bros Inc. (NYSE: BROS)
US Locations
1,225 (25 states, Jun 2026)
Founded
1992
Ownership
Public (NYSE: BROS)
Individual Franchise
Closed to New Applicants
How Dutch Bros Actually Operates in the US
Dutch Bros Inc.
25 states · company-owned going forward
Dutch Bros explicitly says it has ended franchising, and every future new location is company-owned. The remaining Regional Operator role is an internal employee career path, not an application route for outside investors.
Why There's No Current Dutch Bros Franchise Fee to Quote
On its own website, Dutch Bros says it no longer offers the option to franchise. That is the company’s current policy, not a rumor.
All new locations are company-owned, rather than the blended company-owned and franchised structure Dutch Bros used earlier.
The Regional Operator program remains available only to existing Dutch Bros employees through internal promotion; outside investors with capital to deploy cannot apply.
With the franchise program closed, no current fee schedule, investment range, or FDD exists to cite for a new Dutch Bros franchise.
Coffee & bakery franchises that DO accept individual applications
Interested in a drive-thru coffee concept? These US brands are currently seeking franchisees, with investment amounts drawn from their current FDDs.
Data: Dutch Bros official support article, 'How do I franchise?' (dutchbros.com/support); Dutch Bros investor relations overview — 1,225 locations across 25 states as of 2026-06-30 (investors.dutchbros.com). If any data is incorrect, write to [email protected]