Express Employment Professionals is the lighter bet on entry — $131K vs $136K (about $5K less). Express Employment Professionals runs the bigger network at 758 vs 672 outlets.
Numbers that separate them on a 5-year horizon — not the franchise-development pitch.
Express Employment Professionals (758 outlets) and Lawn Doctor (672) operate at comparable scale — neither has a decisive network advantage, so your location-specific due diligence matters more than brand size here.
On pure entry capital, Express Employment Professionals is 1.0× cheaper than Lawn Doctor — $131K vs $136K. That gap compounds over a 5-year horizon because build-out, equipment, opening inventory and the additional funds in FDD Item 7 all scale with format size.
Lawn Doctor charges 10% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
Primary format per brand, from FDD Item 7. A brand's smaller express or non-traditional formats can cost materially less.
Total initial investment, low end of each brand's FDD Item 7 range for its primary format. Several US brands also run smaller express, non-traditional or conversion formats at materially lower investment — check the brand page for the full Item 7 table.
Total US outlets from FDD Item 20. Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your trade area.
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
Straight from each brand’s FDD. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Express Employment Professionals | Lawn Doctor |
|---|---|---|
| Initial investment (Item 7) | $131K ↓ Lower | $136K |
| Royalty (Item 6) | — | 10% |
| Gross margin | — | — |
| Min space (sq ft) | 1000 | — |
| Total US outlets (Item 20) | 758 ↑ Bigger | 672 |
| Franchise fee (Item 5) | $40K ↓ Lower | $118K |
| Additional funds | — | — |
BrandFit asks 6 visual questions about your operator profile, capital, and location — then ranks all 182 brands by predicted success-fit for your situation. See where these brands really stand for someone like you.
FRANticc is independent — not the franchisor, and paid nothing by either brand. We send you straight to the brand's own franchise-development team, and we never collect or forward your contact details.
Same data plus the full FDD breakdown, fee load, contract fairness and SBA lending picture — free on every brand page.
Visitors researching this pair often look at these.
Wrapped in FAQPage JSON-LD for SERP rich-result eligibility.
Territory is FDD Item 12, and it is where Services franchisors differ most. Some grant a protected radius or a defined trade area; many grant no exclusivity at all and reserve the right to open company units, non-traditional locations or e-commerce channels inside your area. Read Item 12 word for word — "protected territory" and "exclusive territory" are not the same thing — then ask existing franchisees whether the brand has honoured it.
Contract terms among these brands range from Express Employment Professionals (State-law dependent; Hawaii/Illinois/Minnesota require compensation upon non-renewal); Lawn Doctor (10-yr initial · one 10-yr renewal · sign then-current agreement (may differ materially)). Shorter terms offer renewal leverage but can mean the brand exits a weak market; longer terms lock you in but often include renewal fees. Always clarify renewal terms in writing before signing the initial contract.
Express Employment Professionals operates the largest network among these — 758 outlets. Large networks offer more brand recognition and supplier scale, but also mean denser intra-brand competition in already-saturated markets.
Among the 2 brands FRANticc compares, the top options by network size are Express Employment Professionals, Lawn Doctor (Express Employment Professionals: 758 stores, Lawn Doctor: 672 stores). The lowest investment entry is Express Employment Professionals from $131K. "Best" depends on your capital, your market and how hands-on you plan to be — this page gives you the data for all three dimensions.
Payback on a Services franchise in the US typically runs 24–48 months, depending on site traffic, build-out cost, and the royalty plus ad-fund load in FDD Item 6. The brands on this page start at $131K of initial investment (Item 7); pair that with the brand's Item 19 financial performance representation, where one is published, to model your own payback instead of relying on a franchise-development pitch.