Chem-Dry is the lighter bet on entry — $92K vs $131K (about $39K less). Chem-Dry runs the bigger network at 941 vs 758 outlets.
Numbers that separate them on a 5-year horizon — not the franchise-development pitch.
Chem-Dry charges 7% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
The operational model splits the room: Chem-Dry expects medium involvement; Express Employment Professionals expects high involvement. If you're an absentee investor this matters as much as the capex — the wrong match burns you via under-managed operations.
Primary format per brand, from FDD Item 7. A brand's smaller express or non-traditional formats can cost materially less.
Total initial investment, low end of each brand's FDD Item 7 range for its primary format. Several US brands also run smaller express, non-traditional or conversion formats at materially lower investment — check the brand page for the full Item 7 table.
Total US outlets from FDD Item 20. Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your trade area.
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
Straight from each brand’s FDD. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Chem-Dry | Express Employment Professionals |
|---|---|---|
| Initial investment (Item 7) | $92K ↓ Lower | $131K |
| Royalty (Item 6) | 7% | — |
| Gross margin | — | — |
| Min space (sq ft) | — | 1000 |
| Total US outlets (Item 20) | 941 ↑ Bigger | 758 |
| Franchise fee (Item 5) | $36K ↓ Lower | $40K |
| Additional funds | — | — |
BrandFit asks 6 visual questions about your operator profile, capital, and location — then ranks all 182 brands by predicted success-fit for your situation. See where these brands really stand for someone like you.
FRANticc is independent — not the franchisor, and paid nothing by either brand. We send you straight to the brand's own franchise-development team, and we never collect or forward your contact details.
Same data plus the full FDD breakdown, fee load, contract fairness and SBA lending picture — free on every brand page.
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Contract terms among these brands range from Chem-Dry (5-yr term · two 5-yr renewals (sign then-current agreement, may differ materially)); Express Employment Professionals (State-law dependent; Hawaii/Illinois/Minnesota require compensation upon non-renewal). Shorter terms offer renewal leverage but can mean the brand exits a weak market; longer terms lock you in but often include renewal fees. Always clarify renewal terms in writing before signing the initial contract.
Yes — multi-unit ownership is the norm in mature US Services systems, and most franchisors sell it as an area development agreement: a fee paid up front for the right to open N units on a fixed schedule inside a defined territory. The terms sit in FDD Items 5 and 12. Miss the development schedule and the franchisor can usually reclaim the territory, so treat the schedule as a covenant, not a target.
Among the 2 brands FRANticc compares, the top options by network size are Chem-Dry, Express Employment Professionals (Chem-Dry: 941 stores, Express Employment Professionals: 758 stores). The lowest investment entry is Chem-Dry from $92K. "Best" depends on your capital, your market and how hands-on you plan to be — this page gives you the data for all three dimensions.
FDD Item 20 lists every outlet by state, plus openings, closures, transfers and terminations for the last three years — the fastest way to see whether a brand is still expanding near you or has gone quiet. Chem-Dry runs the largest network here at 941 outlets. Note that fourteen states — California, New York, Illinois, Virginia, Washington and others — require franchise registration, so a brand may simply be unregistered in yours.
For a first-time franchisee, capital preservation matters more than brand prestige. Chem-Dry has the lower entry capex here, which caps downside if the location underperforms. That said, first-time operators should also weigh how much hand-holding the brand provides in site selection, training, and SOP enforcement — not just the sticker price.