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Keller WilliamsFranchise Cost 2026

Keller Williams franchise cost in the US (2026): $30K–$88K investment · $3K franchise fee · 6% royalty — verified from primary sources · data as of Sept 2026

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Operating Locations

Market position · peer cohort

Keller Williams operates one of this cohort's growing breadth networks, with customer response in the softer band.

Mapped against 8 verified peers sharing its industry and store format — network breadth across, observed customer response up. Qualitative bands, relative to this cohort. Tags show how each network is run.

Brands sharing a band sit side by side — the gap between them is a tie, not a ranking.

Keller Williamsfranchise-owned

Roto-Rooterfranchise-owned

One Hour Heating & Air Conditioningfranchise-owned

Mr. Rooterfranchise-owned

College Hunks Hauling Junkfranchise-owned

Mosquito Shieldfranchise-owned

Benjamin Franklin Plumbingfranchise-owned

Tide Cleanersfranchise-owned

Liberty Taxfranchise-owned

Keller Williams and peer brands by network-breadth band and customer-response band
Brand	Breadth	Response
Keller Williamsfranchise-owned	Growing breadth	Softer
Liberty Taxfranchise-owned	Broad	Middle
Tide Cleanersfranchise-owned	Focused	Softer
Benjamin Franklin Plumbingfranchise-owned	Focused	Middle

+ 5 more peers in the full cohort · all shown on the map above

How this is built. Positions come from source-verified records in the FRANticc dataset — India's provenance-first franchise data platform. Every figure is traceable to a named source, tiered S1 (brand-official) to S7 (estimated, labelled as such). Network positions use only store counts with a documented source; customer response is the review-count-weighted average of documented Google review samples across Indian states. Brands whose network totals conflict across sources are excluded from the map rather than plotted — FRANticc fails closed on bad data. Not an investment recommendation.

Cohort verified 2026-09-09 · relative to this peer cohort

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Direct enquiry

Enquire with Keller Williams — directly

FRANticc is independent — we're not the franchisor and we don't take a fee from Keller Williams. This sends you straight to Keller Williams's own franchise-development team, so you deal with them directly from the start.

Enquire with Keller Williams directly

Opens Keller Williams's official franchise enquiry page. FRANticc doesn't collect or forward your details — you deal with the brand directly.

Prefer email? Write to the franchise team at [email protected].

Frequently asked · Keller Williams

What does a Keller Williams franchise cost in the US?

Setup and interiors for a Keller Williams franchise for the Real Estate Market Center format run $184K–$336K. On top of that you should budget a $35K franchise fee.

What is the total upfront commitment for a Keller Williams franchise?

Adding setup, franchise fee, working capital and deposit, the total upfront commitment starts around $219K. The franchise fee alone is about 16% of that. These are the disclosed upfront figures only — they exclude ongoing royalty and running costs.

What royalty does Keller Williams charge?

Keller Williams charges a 6% royalty.

How much space does a Keller Williams franchise need?

A Keller Williams outlet needs from 2000 sq ft for the Real Estate Market Center format.

How many Keller Williams outlets are there in the US?

Keller Williams operates 735 outlets in the US, and has been trading since 1987.

Who is eligible for a Keller Williams franchise?

You will need capital of at least $184K, a site of 2000+ sq ft. Territory: Non-exclusive; protected ~1,000 sold units × avg price; franchisor reserves online/alternative channels; no bricks-mortar MC in awarded area during compliance.

How long is the Keller Williams franchise agreement?

Agreement terms: 5-yr initial · one 10-yr renewal (sign then-current agreement).

How does a Keller Williams franchisee earn?

A Keller Williams franchisee earns from customer sales at their own outlet through the Real Estate Market Center format. You keep outlet takings and pay the brand a royalty on sales. FRANticc does not publish per-outlet earnings for US brands unless the franchisor discloses them.

Is the Keller Williams franchise offer genuine?

Keller Williams' franchise programme is verified against a primary source. FRANticc links the source rather than relaying agent claims — https://kwri.kw.com/open-a-franchise. Always confirm terms directly with the franchisor before paying any fee.

How current is Keller Williams' franchise disclosure?

These figures come from Keller Williams' Franchise Disclosure Document for fiscal year 2025, filed with state regulators.

Is a Keller Williams franchise SBA-eligible?

Keller Williams is not listed on the SBA Franchise Directory, so SBA-backed financing may not be available. Confirm with your lender.

How many Keller Williams units opened and closed recently?

Keller Williams' FDD Item 20 for fiscal 2025 reports 11 openings and 20 closures. Item 20 is the franchisor's own filed count of unit turnover.

Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Keller Williams requires a minimum investment of $30K under a YOUR ESTIMATED INITIAL INVESTMENT FOR A KELLER WILLIAMS BUSINESS CENTER* model. Keller Williams operates 735 outlets across the US, established in 1987. Data confidence: Reported. FRANticc provides the full franchise prospectus including verified FDD earnings, fee-load and capital-ask breakdowns, and franchisee contacts at franticc.com.

Keller Williams

Keller Williams is a Services brand operating in the US. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Founded: 1987
Total stores in the US: 735
Industry: Services — Real Estate Brokerage
Franchise model: YOUR ESTIMATED INITIAL INVESTMENT FOR A KELLER WILLIAMS BUSINESS CENTER*
Setup CapEx: $30K
Royalty: 6%
Franchise fee: $3K

Keller Williams Franchise Formats Available in the US

YOUR ESTIMATED INITIAL INVESTMENT FOR A KELLER WILLIAMS BUSINESS CENTER* — Investment from $30K
YOUR ESTIMATED INITIAL INVESTMENT FOR A MARKET CENTER — Investment from $184K, 2000+ sqft

Compare Keller Williams with other franchise opportunities on FRANticc. FRANticc turns each brand's FDD into source-verified investment data — every figure traceable to the franchisor's own filing.

Premium tools available for Keller Williams: Verified Earnings (FDD Item 19 unit economics), the Capital Ask and Captive-Economy breakdowns, Franchisee Connect (talk to existing Keller Williams operators), Legal Vault (litigation, directors, financials), and SBA loan-eligibility signals. Visit franticc.com/brands/keller-williams.html for the full interactive prospectus.