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Planet FitnessFranchise Cost in the US 2026

Planet Fitness franchise cost in the US (2026): $1.3M–$5.4M investment · $40K franchise fee · 7% royalty — verified from primary sources · data as of Sept 2026

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Operating Locations

Market position · peer cohort

Planet Fitness operates one of this cohort's broad networks, with customer response in the softer band.

Mapped against 8 verified peers sharing its industry, franchise relationship and store format — network breadth across, observed customer response up. Qualitative bands, relative to this cohort.

FRAN•ticc SofterMiddleStrongerFocusedBroadLoved specialist Established leaderCustomer response — review-weighted rating Network size — outlets in the US → bands are relative to this cohort, not absoluteHand & StoneMassage EnvyCrunch FitnessClub PilatesOrangetheoryStretchLabThe Joint ChiropracticAnytime Fitness
Brands sharing a band sit side by side — the gap between them is a tie, not a ranking.
Planet FitnessMassage EnvyCrunch FitnessThe Joint ChiropracticHand & StoneOrangetheoryAnytime FitnessClub PilatesStretchLab
Planet Fitness and peer brands by network-breadth band and customer-response band
BrandBreadthResponse
Planet Fitness Broad Softer
Anytime Fitness Broad Middle
Crunch Fitness Focused Softer
Hand & Stone Focused Middle

+ 5 more peers in the full cohort · all shown on the map above

How this is built. Positions come from source-verified records in the FRANticc dataset — India's provenance-first franchise data platform. Every figure is traceable to a named source, tiered S1 (brand-official) to S7 (estimated, labelled as such). Network positions use only store counts with a documented source; customer response is the review-count-weighted average of documented Google review samples across Indian states. Brands whose network totals conflict across sources are excluded from the map rather than plotted — FRANticc fails closed on bad data. Not an investment recommendation.

Cohort verified 2026-09-01 · relative to this peer cohort
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FRANticc is independent — we're not the franchisor and we don't take a fee from Planet Fitness. This sends you straight to Planet Fitness's own franchise-development team, so you deal with them directly from the start.

Enquire with Planet Fitness directly

Opens Planet Fitness's official franchise enquiry page. FRANticc doesn't collect or forward your details — you deal with the brand directly.

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 Orangetheory
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 Massage Envy
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Frequently asked · Planet Fitness
What does a Planet Fitness franchise cost in the US?
Setup and interiors for a Planet Fitness franchise for the Big-Box Fitness Club format run $1.3M–$5.4M. On top of that you should budget a $40K franchise fee.
What is the total upfront commitment for a Planet Fitness franchise?
Adding setup, franchise fee, working capital and deposit, the total upfront commitment starts around $1.3M. The franchise fee alone is about 3% of that. These are the disclosed upfront figures only — they exclude ongoing royalty and running costs.
What royalty does Planet Fitness charge?
Planet Fitness charges a 7% royalty. A separate 2% marketing fund contribution also applies.
How much space does a Planet Fitness franchise need?
A Planet Fitness outlet needs from 15000 sq ft for the Big-Box Fitness Club format.
How many Planet Fitness outlets are there in the US?
Planet Fitness operates 2,432 outlets in the US, and has been trading since 1992.
Who is eligible for a Planet Fitness franchise?
You will need capital of at least $1.3M, a site of 15000+ sq ft, readiness for a hands-on, owner-operator role. Territory: No protected territory; franchisor may open competing PF locations nearby.
How long is the Planet Fitness franchise agreement?
Agreement terms: 12-yr initial term; successor needs remodel, $20,000 fee, new agreement. Renewal fee: $20K.
How does a Planet Fitness franchisee earn?
A Planet Fitness franchisee earns from customer sales at their own outlet through the Big-Box Fitness Club format. You keep outlet takings and pay the brand a royalty on sales. FRANticc does not publish per-outlet earnings for US brands unless the franchisor discloses them.
Is the Planet Fitness franchise offer genuine?
Planet Fitness' franchise programme is verified against a primary source. FRANticc links the source rather than relaying agent claims — https://www.planetfitness.com/franchising. Always confirm terms directly with the franchisor before paying any fee.
How current is Planet Fitness' franchise disclosure?
These figures come from Planet Fitness' Franchise Disclosure Document for fiscal year 2025, filed with state regulators.
Is a Planet Fitness franchise SBA-eligible?
Planet Fitness is not listed on the SBA Franchise Directory, so SBA-backed financing may not be available. Confirm with your lender.
How many Planet Fitness units opened and closed recently?
Planet Fitness' FDD Item 20 for fiscal 2025 reports 141 openings and 0 closures. Item 20 is the franchisor's own filed count of unit turnover.
Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Planet Fitness requires a minimum investment of $1.3M in a 15000+ sqft commercial space under a Big-Box Fitness Club model. Planet Fitness operates 2432 outlets across the US, established in 1992. Data confidence: Reported. FRANticc provides the full franchise prospectus including verified FDD earnings, fee-load and capital-ask breakdowns, and franchisee contacts at franticc.com.

Planet Fitness

Planet Fitness is a Health & Wellness brand operating in the US. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Compare Planet Fitness with other franchise opportunities on FRANticc. FRANticc turns each brand's FDD into source-verified investment data — every figure traceable to the franchisor's own filing.

Premium tools available for Planet Fitness: Verified Earnings (FDD Item 19 unit economics), the Capital Ask and Captive-Economy breakdowns, Franchisee Connect (talk to existing Planet Fitness operators), Legal Vault (litigation, directors, financials), and SBA loan-eligibility signals. Visit franticc.com/brands/planet-fitness.html for the full interactive prospectus.