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Pure BarreFranchise Cost in the US 2026

Pure Barre franchise cost in the US (2026): $445K–$736K investment · $60K franchise fee · 7% royalty — verified from primary sources · data as of Sept 2026

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Operating Locations

Market position · peer cohort

Pure Barre runs a focused network whose observed customer response holds above the cohort's broadest players.

Mapped against 8 verified peers sharing its industry, franchise relationship and store format — network breadth across, observed customer response up. Qualitative bands, relative to this cohort.

FRAN•ticc SofterMiddleStrongerFocusedBroadLoved specialist Established leaderCustomer response — review-weighted rating Network size — outlets in the US → bands are relative to this cohort, not absoluteClub PilatesOrangetheoryThe Joint ChiropracticPlanet FitnessHand & StoneMassage EnvyCrunch FitnessAnytime Fitness
Brands sharing a band sit side by side — the gap between them is a tie, not a ranking.
Pure BarrePlanet FitnessMassage EnvyCrunch FitnessThe Joint ChiropracticHand & StoneOrangetheoryAnytime FitnessClub Pilates
Pure Barre and peer brands by network-breadth band and customer-response band
BrandBreadthResponse
Pure Barre Focused Stronger
Planet Fitness Broad Softer
Anytime Fitness Broad Middle
Crunch Fitness Focused Softer

+ 5 more peers in the full cohort · all shown on the map above

How this is built. Positions come from source-verified records in the FRANticc dataset — India's provenance-first franchise data platform. Every figure is traceable to a named source, tiered S1 (brand-official) to S7 (estimated, labelled as such). Network positions use only store counts with a documented source; customer response is the review-count-weighted average of documented Google review samples across Indian states. Brands whose network totals conflict across sources are excluded from the map rather than plotted — FRANticc fails closed on bad data. Not an investment recommendation.

Cohort verified 2026-09-01 · relative to this peer cohort
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FRANticc is independent — we're not the franchisor and we don't take a fee from Pure Barre. This sends you straight to Pure Barre's own franchise-development team, so you deal with them directly from the start.

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Opens Pure Barre's official franchise enquiry page. FRANticc doesn't collect or forward your details — you deal with the brand directly.

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Frequently asked · Pure Barre
What does a Pure Barre franchise cost in the US?
Setup and interiors for a Pure Barre franchise for the Boutique Fitness Studio format run $445K–$736K. On top of that you should budget a $60K franchise fee.
What is the total upfront commitment for a Pure Barre franchise?
Adding setup, franchise fee, working capital and deposit, the total upfront commitment starts around $505K. The franchise fee alone is about 12% of that. These are the disclosed upfront figures only — they exclude ongoing royalty and running costs.
What royalty does Pure Barre charge?
Pure Barre charges a 7% royalty. A separate 2% marketing fund contribution also applies.
How much space does a Pure Barre franchise need?
A Pure Barre outlet needs from 1500 sq ft for the Boutique Fitness Studio format.
How many Pure Barre outlets are there in the US?
Pure Barre operates 617 outlets in the US, and has been trading since 2012.
Who is eligible for a Pure Barre franchise?
You will need capital of at least $445K, a site of 1500+ sq ft, readiness for a semi-absentee (a manager runs day-to-day) role. Territory: Non-exclusive; Designated Territory ~15,000+ population around Authorized Location; protected while franchisee stays in compliance.
How long is the Pure Barre franchise agreement?
Agreement terms: 10-yr initial term; one 10-yr renewal option (sign then-current agreement + $10,000 successor fee). Renewal fee: $10K.
How does a Pure Barre franchisee earn?
A Pure Barre franchisee earns from customer sales at their own outlet through the Boutique Fitness Studio format. You keep outlet takings and pay the brand a royalty on sales. FRANticc does not publish per-outlet earnings for US brands unless the franchisor discloses them.
Is the Pure Barre franchise offer genuine?
Pure Barre's franchise programme is verified against a primary source. FRANticc links the source rather than relaying agent claims — https://www.purebarre.com/franchise. Always confirm terms directly with the franchisor before paying any fee.
How current is Pure Barre's franchise disclosure?
These figures come from Pure Barre's Franchise Disclosure Document for fiscal year 2025, filed with state regulators.
Is a Pure Barre franchise SBA-eligible?
Pure Barre is not listed on the SBA Franchise Directory, so SBA-backed financing may not be available. Confirm with your lender.
How many Pure Barre units opened and closed recently?
Pure Barre's FDD Item 20 for fiscal 2025 reports 14 openings and 13 closures. Item 20 is the franchisor's own filed count of unit turnover.
Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Pure Barre requires a minimum investment of $445K in a 1500+ sqft commercial space under a Boutique Fitness Studio model. Pure Barre operates 617 outlets across the US, established in 2012. Data confidence: Reported. FRANticc provides the full franchise prospectus including verified FDD earnings, fee-load and capital-ask breakdowns, and franchisee contacts at franticc.com.

Pure Barre

Pure Barre is a Health & Wellness brand operating in the US. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Compare Pure Barre with other franchise opportunities on FRANticc. FRANticc turns each brand's FDD into source-verified investment data — every figure traceable to the franchisor's own filing.

Premium tools available for Pure Barre: Verified Earnings (FDD Item 19 unit economics), the Capital Ask and Captive-Economy breakdowns, Franchisee Connect (talk to existing Pure Barre operators), Legal Vault (litigation, directors, financials), and SBA loan-eligibility signals. Visit franticc.com/brands/pure-barre.html for the full interactive prospectus.